Castor & Pollux Pet Works® is an innovative pet products company with more than 150 premium pet products ranging from organic pet food to all natural pet supplies and accessories.
Organix & Natural Ultramix - As Recommended by Whole Dog Journal
Designer Doggie Labels Release
October 10, 2007
By: Sam Burton
Media Contact: Sam Burton, Maxwell PR
sam@maxwellpr.com / 503.231.3086
NEW GIFT ITEM HAS PET-OBSESSED SAYING "STRIKE A POSE, POOCH"
-Castor & Pollux Pet Works Introduces "Paw Made" Designer Doggie Labels Program -
CLACKAMAS, Ore. - Oct. 10, 2007 - Castor & Pollux Pet Works introduced today the newest must-have item for pet-crazed Americans, "Paw Made" Designer Doggie Labels - now every pooch can have his own private label. Pet parents just upload a snapshot of their four-legged "furr-kid" to create a customized case of cannedfood, personalized with their dog's picture and name.
"Ask any pet parent what photo they have on their cell phone and chances are, it's their dog. People are crazy about their pets and love to show them off," says Shelley Gunton, Castor & Pollux' "Top Dog" and CEO. "We were inspired by the many, many photos received from pet parents and thought it would be fun to create personalized labels they could order for their own dogs or give as a gift. It's a creative and special way to acknowledge the love people have for their pets."
Customized labels have been a hit on soda bottles and candies, and now the trend has moved into the pet industry where Americans will spend an estimated $40 billion in 2007, according to the American Pet Product Manufacturer's Association. Pet-obsessed consumers are looking for products and gifts personalized for their four-legged best friends too, and it's estimated that this holiday season more than 55 percent of dog owners will buy holiday presents for their pets.
Available exclusively online at www.castorpolluxpet.com, "Paw Made" Designer Doggie Labels have dog-loving celebs adding it to their gift list this holiday season. Actress Kelly Hu of X-Men 2 and ABC's In Case of Emergency ordered a case personalized for her Chihuahua-mix Mushu, as did Dancing with the Stars contestant and former Miss USA Shanna Moakler for Biscuit, her pug.
Not Just a Pretty Face
Each "Paw Made" Designer Doggie Label surrounds a can of Castor & Pollux Natural Ultramix® Beef, Vegetables & Barley Stew. This all natural dog food is made with real pieces of fruit and vegetables as well as delectable morsels of beef. More than just a quirky gift, Natural Ultramix is a delicious, healthy, safe food dogs love. What's more, the easy-to-remove custom label provides a keepsake that lasts long after the food has been scarfed down.
"Paw Made" Designer Doggie Labels are available as a 6-pack for $24.99 plus shipping. A percentage of the proceeds is donated to the Pet & Soul Foundation, benefiting Guide Dogs for the Blind, Project Pooch, AniMeals, and many other deserving groups. Order forms, photo guidelines and tips, and gift ideas can be found on the website, at www.castorpolluxpet.com.
About Castor & Pollux Pet Works®
Clackamas, Ore.-based natural and organic pet food pioneer Castor & Pollux Pet Works is a passionate, independent, family-owned company. Founded in 2000, it provides a full range of natural and organic food, treats and supplies for informed, conscientious pet parents who are committed to helping their dogs and cats thrive and live as long as possible. Castor & Pollux donates food, financial aid and volunteer time to animal aid and rescue organizations through its Pet & Soul Foundation. www.castorpolluxpet.com.
Editor's Note: Product photos, including celebrity labels, are available upon request.