Castor & Pollux Pet Works® Unveils New Products in ORGANIX® Pet Food Line

October 5, 2006

By: Castor & Pollux Pet Works

The line of natural and organic pet products expands to add canned food, puppy food, and new treats

Portland, Ore. – October 5, 2006 – Tails are wagging the world over for the newest ORGANIX products from Castor & Pollux Pet Works, the nation’s #1 provider of organic pet food and treats.  With wholesome organic ingredients and great taste, these 11 new products are sure to be a hit at the food dish.
 
The new products include ORGANIX Organic Canine and Feline Canned Formulas, ORGANIX Puppy Formula, and new flavors of ORGANIX Organic Dog Cookies and Cat Treats.
        
ORGANIX Adult Canine and Feline Canned Formulas
Castor & Pollux is the only company using free-range organic chicken and organic turkey in all dry and canned dog and cat food formulas.  With 95% organic ingredients, the addition of Organix Canned Formulas provides the pet owner with the most complete range of organic dog and cat food choices.  For four-legged best friends, ORGANIX Adult Canine Organic Turkey, Chicken, and Vegetable Formula in both 12.7 oz and 5.5 oz cans; and for finicky felines, ORGANIX Adult Feline Organic Turkey, Chicken, and Brown Rice Formula and ORGANIX Adult Feline Organic Turkey & Chicken with Seafood Formula, both in 5.5 oz cans.

 “We’ve had an overwhelming demand for organic, meat-based canned food from dog and cat owners,” said Castor & Pollux Co-Owner and “Top Dog” Shelley Gunton.  “In response, we wanted to create a tasty, all natural, certified organic canned food that they can feel confident about feeding to their pets.”

A recent AC Nielsen study showed that sales of canned dog and cat food represent 37 percent of the total dog and cat food sales at grocery stores.  And the 2005-2006 Pet Owners Survey conducted by the American Pet Products Manufacturing Association (APPMA) indicates that more pet owners are purchasing canned dog food than in years past.

ORGANIX Puppy Formula
Not wanting to leave the little ones out of the mix, Castor & Pollux is also adding ORGANIX Puppy Formula to the ORGANIX line.  ORGANIX Puppy Formula is a dry dog food made with organic ingredients – including chicken, brown rice and flaxseeds – and is designed to provide puppies the balanced and optimal nutrition needed to grow into healthy adults.  Featuring certified organic chicken as the first ingredient, ORGANIX Puppy Formula is highly digestible and palatable.

ORGANIX 95% Certified Organic Dog Cookies and Cat Treats
One of the fastest growing segments in pet products is natural treats. The APPMA Pet Owners Survey also found that 88 percent of dog owners feed their dogs treats, and 65 percent of cat owners feed their cats treats.

Building on the success of their original ORGANIX Organic Dog Cookies and Cat Treats, Castor & Pollux is introducing two new dog cookie flavors and two new cat treats: ORGANIX Organic Dog Cookies in Cheese Flavor; ORGANIX Organic Dog Cookies in Peanut Butter Flavor; ORGANIX Organic Cat Treats in Seafood Flavor; and ORGANIX Organic Cat Treats in Cheese Flavor.

These USDA certified 95 percent organic treats feature organic chicken as the first ingredient in all flavors.

About the Castor & Pollux ORGANIX Line
Castor & Pollux Pet Works launched ORGANIX in 2003 following the successful introduction in 2000 of over 150 premium, natural pet products including toys, leashes, collars, litter, treats, shampoo, rawhides, and catnip.  With 15 years in the pet food industry, coupled with the expertise of their PhD Board Certified Animal Nutritionist and Veterinarian, Castor & Pollux created ORGANIX to provide pet owners with an organic, meat-based protein pet food.

The original ORGANIX Canine and Feline Formulas were the first pet foods to meet the USDA “made with organic ingredients” labeling regulations.  Only a year after hitting the shelves, ORGANIX products doubled company sales and made a very “pawsitive” impact on pet owners.  “We receive wonderful e-mails and even photos from our customers.  Our ‘Brag Book’ is exploding,” explained Co-Owner and “Pack Leader” Brian Connolly. With no nutritional compromises made, ORGANIX is available in natural food and specialty pet stores including Whole Foods, Wild Oats, and Petco, and is enjoying great success in Japan, western Canada, New Zealand, Taiwan, and Hong Kong.

In 2004, ORGANIX Organic Dog Cookies and Cat Treats were added to the ORGANIX line.  These USDA certified 95 percent organic dog and cat treats are made with organic certified organic chicken, rather than non-nutritional fillers like grains and cereals.

About Castor & Pollux Pet Works
Portland, Oregon-based Castor & Pollux Pet Works® is the first pet products company to present a full line of branded, premium natural pet products ranging from organic pet food and treats to all natural pet supplies and accessories. A commitment to community service through their Pet & Soul Foundation also supports organizations that work with pets and people for the benefit of both, including Guide Dogs for the Blind, Project Pooch and numerous other deserving animal support groups. Please call 1-800/875-7518 or visit www.castorpolluxpet.com for more information.

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