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CESAR MILLAN Press Release
February 15, 2008
By: Sam Burton
CESAR MILLAN LAUNCHES NEW CO-BRANDED PRODUCT LINE AT GLOBAL PET EXPO IN
All Dog Merchandise, Including Organic Dog Food, Other Products and
Accessories for Dogs Will Launch for
Late Spring
SAN DIEGO, February 15, 2008 - Cesar Millan, the renowned dog behavioral specialist and star of National Geographic Channel's hit show "Dog Whisperer with Cesar Millan," today unveiled a new line of branded merchandise for dogs, including organic dog food and other products and accessories at San Diego's Global Pet Expo, the pet industry's largest annual trade show.
Cesar Millan's "Dog Whisperer" branded merchandise line is comprised of primarily organic, environmentally-friendly and stringently-tested dog products for all breeds and sizes. Each specially created product has been "signed-off" by Cesar himself, and all include "Cesar's Tips," which describe the proper use and benefits of each product.
Among the products in the "Dog Whisperer" line are organic wet and dry dog food, organic treats and chews, fortified water, liquid supplements, collars and leashes, toys, grooming products, beds, bowls, feeding supplies and an instructional series of DVDs. Eventually the product line is expected to include more than 100 products all developed to create happy, healthy and balanced dogs.
As part of today's product launch, the Cesar & Ilusion Millan Foundation, a nonprofit organization designed to aid and support the rescue, rehabilitation and placement of abused and abandoned dogs, is making a donation of $2500 to The Rancho Coastal Humane Society in
The "Dog Whisperer" line of products will be available exclusively at more than 900 PETCO stores nationwide in late spring 2008.
In making the announcement, Cesar said, "I am proud to launch my first dog product line to further support our philosophy of improving the health, happiness and balance of dogs everywhere. I am also grateful to the great people of PETCO for their participation and the tremendous support they have shown our products."
"PETCO is pleased to be the exclusive launch retailer for "Dog Whisperer" food, treats and products," said Jim Alvord, vice president and division merchandise manager for PETCO. "For us, this represents another step in our ongoing mission to provide the products, services and solutions that pet parents need for their dogs to be happy, healthy and members of the family."
Cesar Millan is represented in broadcasting, speaking, licensing and marketing on a worldwide basis by sports, entertainment and media company, IMG.
For more information on Cesar Millan, visit: www.cesarmillaninc.com.
About Cesar Millan
Cesar Millan is a world-renowned dog behavior specialist, known for his uncanny ability to walk large packs of dogs at a time. And from poodles to pit bulls, the well-behaved canines under Cesar's care have all been rehabilitated; each of them rescued from a wide range of behavior issues - everything from insecurity to severe 'red zone' aggression!
Cesar's unique "Power of the Pack" methodology comes from his keen understanding of canine pack behavior. While most dog trainers relate to one animal at a time, Cesar often uses the pack itself the natural social unit for canines to rehabilitate a wayward dog.
Cesar first captured the national spotlight when his National Geographic Channel series "Dog Whisperer with Cesar Millan" premiered in 2004. Now in its fourth season, the show was twice nominated for an Emmy® Award for "Outstanding Reality Program."
Cesar's first book, "Cesar's Way," released in April 2004, has sold more than one million copies in hardcover and spent 15 weeks at No.1 on The New York Times Bestseller List. The paperback edition of "Cesar's Way," released in September 2007, and his new book "Be the Pack Leader, " released in October 2007, are both current New York Times bestsellers.
His company Cesar Millan, Inc. was formed in order to reach out to the dogs
Cesar is unable to help personally. The company is constantly developing new resources and tools and offers free information to the public through its high traffic website and an opt-in newsletter with over 300,000 subscribers.
On Valentine's Day 2007, Cesar and his wife Ilusion announced the formation of the Cesar and Ilusion Millan Foundation. The non-profit organization provides financial support and rehabilitation expertise to shelters throughout the
Over the years, Cesar has cultivated legions of loyal fans and clientele, including celebrities Oprah Winfrey, Will Smith and Jada Pinkett Smith, Denise Richards, Daisy Fuentes, Nicolas Cage, Scarlett Johansson, and Hilary Duff. Cesar has given hundreds of print and radio interviews, including The New York Times, The New Yorker, USA Today, and National Public Radio and has appeared on "The Oprah Winfrey Show," "The Tonight Show with Jay Leno," "Live with Regis and Kelly," "The View," "The Today Show," "The Martha Stewart Show," and CNN. He's even been parodied on Comedy Central's hit show, "
Cesar was born in
About “Dog Whisperer” Manufacturer Castor & Pollux Pet Works
Pioneering the organic and natural pet food industry, Oregon-based Castor & Pollux Pet Works is an independent, family-owned company, providing a full range of organic and natural food, treats and supplies for informed, conscientious pet parents. Castor & Pollux Dog Whisperer line will consist of food and treats, including organic Adult, Puppy and Weight Management Formulas plus treats in Exercise, Discipline and Affection Formulas that uphold the nutritional standards and dedication to quality that the company’s products have become known for.
Media Contact: Sam Burton, Maxwell PR sam@maxwellpr.com / 503.231.3086
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