Natural Ultramix Large Breed Formulas Press Release

February 6, 2008

By: Sam Burton

Big Bites for Big Dogs

- Castor & Pollux Pet Works Launch Natural Ultramix® Large Breed Formulas -

CLACKAMAS, ORE. – February xx, 2008 – Castor & Pollux Pet Works was founded on a love of dogs. Regularly, rescued 85 pound St. Bernard/Collie mix “Chester” brings the company’s co-founders to work, while black lab “Oxy” allows her CFO-dad to join her in the office. The folks at Castor & Pollux recognize the special nutritional requirements of large breed puppies and adult dogs to control growth, optimize digestion, and manage weight. Inspired by their own big dogs, they’ve introduced two new formulas: Natural Ultramix Large Breed Puppy and Natural Ultramix Large Breed Adult Canine.

Natural Ultramix Large Breed Puppy dry food is formulated with an optimal balance of nutrients for a healthy start to life. Controlled calories help promote an appropriate growth rate, optimal levels of calcium and phosphorus support proper skeletal development, and essential proteins contribute to muscle development in puppies who will grow to be more than 50 lbs. DHA, a nutrient found in mother’s milk, helps support brain and vision development while a special kibble size manages food intake.

Once they’ve hit their first birthday, large breed dogs can move to Natural Ultramix Large Breed Adult Formula. Balanced levels of calories and protein work to maintain strong muscles and a healthy body weight, while glucosamine and chondroitin help improve functionality and ease the strain put on hips and joints. Other essential amino acids and nutrients promote a healthy skin and coat, lean muscle mass, and vitality. The formula’s larger kibble size and uniquely rounded shape conforms to the mouth, encouraging large dogs to eat more slowly, naturally aiding in digestion.

These specially designed formulas are all natural, meaning no by-products, fillers, wheat, corn, or ethoxyquin are present. Combining five superior meat-based protein sources, real pieces of natural fruits and vegetables, rich sources of carbohydrates and essential vitamins and minerals, Natural Ultramix gives large breed dogs an extra-edge when it comes providing a lifetime of healthy, complete and balanced nutrition.

Natural Ultramix Large Breed Puppy dry food is available in 6 lb. and 15 lb. bags with suggested retail prices of $11.99 and $26.09 respectively. The Large Breed Adult dry food can be found in 15 lb. and 30 lb. bags, for $25.19 and $42.59. This new formula is available at PETCO stores nationwide, select natural and gourmet grocery retailers and pet stores, and online at www.castorpolluxpet.com.

About Castor & Pollux Pet Works®

Clackamas, Ore.–based organic and natural pet food pioneer Castor & Pollux Pet Works is a passionate, independent, family-owned company. Founded in 2000, it provides a full range of organic and natural food, treats and supplies for informed, conscientious pet parents who are committed to helping their dogs and cats thrive and live as long as possible. Castor & Pollux donates food, financial aid and volunteer time to animal aid and rescue organizations through its Pet & Soul Foundation, benefiting Guide Dogs for the Blind, Project Pooch, AniMeals, and many other deserving groups. www.castorpolluxpet.com

Media Contact: Sam Burton, Maxwell PR sam@maxwellpr.com / 503.231.3086

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