New Organix Product Release

July 11, 2007

By: Sam Burton

Media Contact: Sam Burton, Maxwell PR
sam@maxwellpr.com / 503.231.3086

Dogs and Cats Eat Better Than Their Owners, Thanks to Castor & Pollux Pet Works

- Newly expanded Organix® line includes organic turkey, salmon and spinach -

Clackamas, Ore. – July 11, 2007 – A feast for the four-legged senses! Recognizing that dogs and cats want tasty choices and variety in their cuisine just as much as people do, Castor & Pollux Pet Works, provider of the nation’s largest selection of certified organic pet food and treats, has added new flavors and sizes of Organix canned formulas for cats and dogs. Now being certified organic means more than safe and healthy; tasty flavors that leaves pets begging for more.

Canines will sit up straight for the new Organix Organic Turkey, Carrots & Potatoes Canned Formula, available in both 5.5 oz. and 12.7 oz. sizes. For those finicky felines, two new flavors have been added: Organix Organic Turkey and Spinach Formula and Organix Organic Turkey with Salmon Formula, both available in 3 oz. and 5.5 oz. cans. Those cats with smaller appetites can now enjoy long-time favorites Organix Organic Turkey Formula with Seafood and Organix Organic Turkey, Brown Rice and Chicken Formula, thanks to a new 3 oz. offering.

More than ever before, pet parents are looking for safe and healthy foods for their four-legged friends – and they’re turning to organics. Organic pet food is required to undergo a stringent regulatory certification process as part of the USDA’s National Organic Program that mainstream and even “human grade” pet foods do not. From the farm and field through the production process, each step is subject to the rigorous requirements of the National Organic Program. This translates to pet parents’ confidence in what they feed their “kids” and healthy, safe choice for pets - all with a taste they love.

Castor & Pollux Organix organic canned formulas for dogs retail at $1.29 (5.5 oz.) and $2.39 (12.7 oz.). The feline formulas are available for $0.99 (3 oz.) and $1.39 (5.5 oz.). The new flavors and sizes are all available now at PETCO stores nationwide, select natural and gourmet grocery retailers and pet stores, and online at www.castorpolluxpet.com.

About Castor & Pollux Pet Works®

Clackamas, Ore.–based natural and organic pet food pioneer Castor & Pollux Pet Works is a passionate, independent, family-owned company. Founded in 2000, it provides a full range of natural and organic food, treats and supplies for informed, conscientious pet parents who are committed to helping their dogs and cats thrive and live as long as possible. Castor & Pollux donates food, financial aid and volunteer time to animal aid and rescue organizations through its Pet & Soul Foundation, benefiting Guide Dogs for the Blind, Project Pooch, AniMeals, and many other deserving groups. www.castorpolluxpet.com

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