Castor & Pollux Pet Works® is an innovative pet products company with more than 150 premium pet products ranging from organic pet food to all natural pet supplies and accessories.
Organix & Natural Ultramix - As Recommended by Whole Dog Journal
Go Organic Kit Release
July 16, 2007
By: Sam Burton
Organic Goes to the Dogs, Cats Too
-Castor & Pollux Pet Works Introduces First Starter Kit
Clackamas, Ore. – July 16, 2007 –Tails are wagging, purrs of satisfaction are sounding and pet parents everywhere can breathe a little easier with the release of the Go Organic Kit from Castor & Pollux Pet Works. Now more than ever, consumers are looking for safe, healthy foods for the four-legged members of the family, and Castor & Pollux makes it simple to choose an organic diet with a new all-in-one kit for cats and dogs.
With suggested retail prices of $15.99 and $17.99 for the dog and cat kits respectively, the Go Organic Kit features food and treats from Castor & Pollux’ healthy Organix® line, one of the first certified organic food products launched for dogs and cats shortly after the USDA’s National Organic Program (NOP) was introduced in 2000. Inside the reusable container, pet parents will find everything they need, including both dry and wet food, treats, valuable coupons and information on the benefits of eating organic. Once it’s empty, take the advice of “spokespet” Castor the Dog and use the multipurpose container for storing food or grooming materials, keeping toys handy in the car or as a grab-and-go travel box.
More Than Just Dogs and Cats
“Pets are considered family members by most people, so it’s natural to want them to have the same high quality foods as everyone else in the household. A growing number of people are feeding organic products to their human families, so we’re making it easy for them to do so with their four-legged best friends,” said Shelley Gunton, “Top Dog” and CEO of Castor & Pollux Pet Works. “Because only ‘certified organic’ pet food and treats have gone through a regulatory certification process to ensure the utmost safety and quality, the Go Organic Kit will help pet parents be confident in what they’re feeding their dogs and cats.”
PETCO will be the first retailer to carry Castor & Pollux’ Go Organic Kit. “We’re always looking for ways to help our customers understand the benefits of an organic diet,” stated Rick Rockhill, PETCO’s Merchandise Manager, Premium, National & Specialty Dog Food. “The Go Organic Kit gives us the opportunity to offer our customers a simple and cost-effective way to see those benefits, including healthier skin and a shinier coat.”
The Go Organic Kit can be purchased now on the Castor & Pollux website. Visit http://www.castorpolluxpet.com/store/organix/go_organic_kit_-_dog for dogs or http://www.castorpolluxpet.com/store/organix/go_organic_kit_-_cat for cats.
The kit will be available at PETCO stores nationwide in September 2007. PETCO is offering introductory pricing of $14.99 for the dog and cat kits.
Why Go Organic?
Certified organic pet products are safer than traditional pet foods. They must meet the same requirements as certified organic human food, resulting in higher quality ingredients handled, processed, and stored according to USDA regulations. Organic pet foods contain ingredients that come from farms and fields required to operate without pesticides, herbicides, antibiotics, growth hormones and the like.
About Castor & Pollux Pet Works®
Clackamas, Ore.–based natural and organic pet food pioneer Castor & Pollux Pet Works is a passionate, independent, family-owned company. Founded in 2000, it provides a full range of natural and organic food, treats and supplies for informed, conscientious pet parents who are committed to helping their dogs and cats thrive and live as long as possible. Castor & Pollux donates food, financial aid and volunteer time to animal aid and rescue organizations through its Pet & Soul Foundation, benefiting Guide Dogs for the Blind, Project Pooch, AniMeals, and many other deserving groups. www.castorpolluxpet.com
About PETCO
PETCO is a privately held specialty retailer that provides products, services and advice that make it easier for our customers to be great pet parents. With more than 850 stores in 49 states and the