Anaheim, Calif. (March 11) — Castor & Pollux Natural Petworks, a leader in organic and natural pet products, expands its Organix and Natural Ultramix brand food for pets offerings with the introduction of 24 indulgent recipes for dogs and cats. The lineup includes a new Organix dry food for dogs recipe for large breeds; five new Organix Butcher & Bushel canned food for dogs recipes; plus an array of appetizing new recipes for dogs and cats of all sizes and ages. All Castor & Pollux foods for pets are made in the USA to ensure excellent nutrition and exceptional taste.
The expansion comes as consumer interest in organic foods is spilling over into their pets’ bowls. Some 26 percent of pet owners say they are buying organic and natural food for pets more this year than last year, according to Mintel custom research.1 And according to the 2011 Animal Nutrition Industry Overview, the natural and organic pet food category is expected to grow from $3.8 billion in 2012 to $5.5 billion in 2017.2
“As the company that launched the first certified organic foods for pets, our goal has always been to provide pet parents with all natural, healthy, safe and innovative choices for their dogs and cats,” said Todd Martin, Vice President of Sales and Marketing, Castor & Pollux Natural Petworks. “Because of our new organic certified manufacturing capabilities, we are able to offer this expanded lineup of Organix and Natural Ultramix recipes that uphold our tradition of creating delicious and nutritious recipes from high quality, natural and organic ingredients,” he said.
Organix pet food: new large breed and canned recipes
Organix is the most complete line of certified organic natural food for pets under the USDA’s National Organic Program. The food features certified organic, free-range chicken or turkey as the No. 1 ingredient for excellent taste and digestibility; organic fruits, vegetables and grains for vitamins, minerals and antioxidants; plus, soluble fiber to help maintain a healthy intestinal tract. The organic ingredients contain no chemical pesticides, synthetic fertilizers, artificial preservatives, growth hormones or antibiotics.
In addition to crafting a new Organix dry dog food recipe for large breeds, Castor & Pollux has created five new Butcher & Bushel Grain-Free canned food for dogs recipes. The canned varieties are made with meats such as chicken wings and thighs, chopped turkey and chicken liver; and nutritious vegetables and fruits including sweet potatoes, garden peas, white potatoes and apples.
Organix is also adding new cat dry and canned recipes, all high in protein and fiber to provide essential nutrients and promote healthy digestion. There are three new grain-free dry recipes for kittens, adult indoor cats and senior cats; plus, five new organic grain-free canned recipes with unique textures to keep mealtime interesting for felines, with flavors ranging from Shredded Chicken & Chicken Liver to Turkey Pâté.
Natural Ultramix: more recipes providing complete and essential nutrition
The Castor & Pollux Natural Ultramix foods line also expands with more recipes that provide complete and essential nutrition. Natural Ultramix food for dogs formulas provide natural sources of vitamins, minerals, fiber and antioxidants with real pieces of minimally processed fruits and vegetables. Offerings include: two dry food for dogs recipes with duck or beef, as well as six canned food for dogs recipes made with meats such as chicken, duck, beef, tripe and venison, plus fresh fruits and vegetables.
Cats also will benefit from an expanded choice of grain-free dry Natural Ultramix recipes, all high in protein and big on taste. Products include a new weight management recipe as well as a recipe for healthy adult indoor cats.
Castor & Pollux foods for pets are available at Petsmart, Petco, Whole Foods Market and pet specialty retailers nationwide. The 24 new Organix and Natural Ultramix recipes will be available this spring. For more information on Castor & Pollux Natural PetWorks, visit www.castorpolluxpet.com.
1 Mintel, Pet Food - U.S., March 2012
2 2011 Animal Nutrition Industry Overview, August 2011
About Castor & Pollux
Founded in 2000, Castor & Pollux is a leader in organic and natural pet products. The Organix® product line was the first certified organic dog and cat food to meet all of the requirements established by the USDA’s National Organic Program. Other featured product lines include: Natural Ultramix® natural dog and cat foods and treats and GOOD BUDDY® dog cookies and treats. In April 2012, Castor & Pollux was acquired by Merrick Pet Care, Inc. based in Amarillo, Texas.