New cookie treat responds to demand for healthier, natural & safe dog treats; pet parents invited to sound off on social media with #ASmartCookie
AMARILLO, Texas (March 27, 2014)— Castor & Pollux Natural Petworks, a leader in organic and natural pet products, expands its treat offerings with the launch of ORGANIX Jerky Chip Cookies. The all-natural dog biscuits are wholesome, meaty treats, which are oven-baked with organic whole grains and protein-packed jerky chips. And the taste? That's right, they're as good as homemade...but for dogs.
"We strive to create nutritious recipes for pets and we're thrilled to offer pet parents a healthier, natural treat to share with their dogs," said Todd Martin, vice president of sales and marketing for Castor & Pollux. "Our new cookies uphold our tradition of innovation by delivering a meaty and delicious experience in a crunchy and wholesome biscuit."
ORGANIX Jerky Chip Cookies are oven-baked with organic whole grains -- organic oatmeal, organic barley, organic brown rice, organic oat flour -- and protein-packed with jerky chips from high quality proteins like chicken, salmon, beef and lamb. The cookies also contain organic fruits and vegetables including organic peas, organic apples and organic carrots, and contain no corn, soy or wheat.
The cookies are available in four new flavors, including Oatmeal & Salmon, Oatmeal & Beef and Oatmeal & Lamb, as well as Oatmeal & Chicken that is made with 95 percent organic ingredients (including organic chicken) and bears the USDA Organic logo on the front of the bag.
“What's more, our cookies are made in the USA and don't include ingredients from China, which we believe is especially important given recent pet parent confusion about the safety of jerky treats," Martin added. "We can't wait to hear what pet parents have to say about them."
One hundred pet parents nationwide -- their dogs, actually -- currently are sampling ORGANIX Jerky Chip Cookies for the first time. Castor & Pollux is so confident dogs will love them that they’ve asked the pet parents to sound off on social media with hashtag #ASmartCookie. To view the ongoing conversation, please visit www.facebook.com/castorandpolluxpet or online at http://bit.ly/NdWLm1.
ORGANIX Jerky Chip Cookies are available in 10-oz. bags, and are available to purchase at more than 400 PetSmart stores nationwide and via select online retailers. Suggested retail price is $7.99.
About Castor & Pollux
Founded in 2000, Castor & Pollux is a leader in organic and natural pet products. The ORGANIX®product line was the first certified organic dog and cat food to meet all of the requirements established by the USDA’s National Organic Program. Other featured product lines include: Natural Ultramix® natural dog and cat foods and treats and GOOD BUDDY® dog cookies and treats. In April 2012, Castor & Pollux was acquired by Merrick Pet Care, Inc. based in Amarillo, Texas.
Castor & Pollux Debuts New ORGANIX Jerky Chip Cookies for Dogs March 27, 2014