We believe safe, high-quality nutrition leads to healthy, happy pets. It's why ORGANIX® is the most complete line of USDA certified organic food for pets. It's why Natural Ultramix uses our proprietary Carnivore Health BoostTM for cats. It's why we use high quality proteins like chicken or turkey as the #1 ingredient in all our foods. What does that mean for your cat? Complete and balanced nutrition, one carefully crafted bite at a time.